Rangers legend Mike Richter teams up with Will Cuylle in Fanatics clothing promotion
The past and present of the New York Rangers are teaming up with Mike Richter and Will Cuylle promoting a new limited edition clothing line from Fanatics.
The 1994 Stanley Cup champion goalie and 23-year-old power forward recently filmed a promotional video where the pair battle in a variety of arcade games, including air hockey, in New York City. Each is wearing a Rangers-themed top to help launch the Todd Snyder by Fanatics for NHL collection of limited edition luxe menswear.
“I’m an old enough man that I’m taking all of my fashion advice from my son, who says this is the best stuff made, so we love it,” Richter told Forever Blueshirts, with a laugh. “[Todd Snyder and Fanatics] are truly leaders in the space and true professionals, so it was cool to be a part of it.”
The initial launch features 12 NHL teams, including the Rangers. All 32 NHL teams will be included in the future.
“Hockey is a sport I’ve always loved to watch, and I’ve always admired how it has some of the most stylish and tailored players in sports. Partnering with Fanatics and the NHL was a natural choice,” said Todd Snyder, Founder and President of Todd Snyder. “They’ve revolutionized how fans connect with their teams, and we saw an opportunity to merge their innovation in sports apparel with our dedication to quality and design. Together, we’re creating fan gear that feels just as at home on the runway as it does in the arena.”
In the video, Richter wears a cashmere rugby shirt and Cuylle rocks a Canadian fleece oversized hoodie.
“Will is a great guy and we had a lot of fun, hung out in the arcade all day and had a blast,” Richter explained. “Two things I gleaned from the entire experience: I’m very short and I’m very old next to Will. That was kind of the odd couple there.”
Turning a touch more serious, Richter added, “It’s fun to do those things … interesting and creative ways of supporting the teams. I loved being a part of it.”
Richter, 58, is the second-winningest goalie in Rangers history with 301 victories, behind only Hockey Hall of Famer Henrik Lundqvist (459). He earned all 16 victories during the 1994 Stanley Cup Playoffs to lead the Rangers to their only championship since 1940.
Cuylle has scored an NHL career-high 15 goals this season, his second in the NHL. He is third among all NHL skaters with 217 hits in 58 games.
The Rangers team store at Madison Square Garden will carry the Todd Snyder collection, which was released Wednesday and will be available Friday, when the Blueshirts host the Toronto Maple Leafs.
The full collection will be sold exclusively at Fanatics.com and NHLShop.com.
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