The NHL board of governors unanimously approved the addition of advertisements to players’ jerseys beginning in the 2022-23 season, Sportico reported Tuesday.
NHL approves jersey ads
The media outlet cited a memo distributed to all 32 teams this week. The clubs may begin negotiating potential ad deals, per the report.
The ads will be slightly bigger than the patches adorned by NBA players. The ad must fit inside a 3-by-3 1/2 inch rectangle.
To help stem revenue losses caused by the COVID-19 pandemic, the NHL authorized the sale of ads on player helmets for the 2020-21 season, and commissioner Gary Bettman told Sports Business Journal in March that the teams made more than $100 million as a result. That program will return in the upcoming season.
The NBA began jersey ads in the 2017-18 season and teams take in approximately $150 million combined each year, per Sportico.